Once a popular Broadway musical, Jersey Boys has reinvented itself as mini-series of scandals heading the front pages of our newspapers. Has its star, Governor Chris Christie, gone from being “Big Man in Town” to “Fallen Angel?”
As I write, the Democrats are expanding their “Bridgegate investigation to look at claims that politics played a role in the distribution of Sandy relief funds.” (“Democrats Plan to Expand Christie Probe” USA Today, January 20, 2014). Governor Christie’s administration allegedly withheld Sandy recovery aid from the City of Hoboken, when the city rejected a major redevelopment plan.
Regardless of whether Governor Christie knew about, much less authorized, these not-so-natural disasters, the fact is they occurred on his watch. Executives of corporations, non-profit organizations, and government offices alike have a responsibility to establish a cultural tone, a brand, an ethos, if you will, for the organizations they lead.
One of the tools they have at their disposable for accomplishing this are their Human Resources Directors. They should enable and empower Human Resources to communicate, promote, and, when necessary, enforce their organizations’ code of ethics. This cultural branding should begin at the recruiting and selection stage and should be reinforced during onboarding.
When a local corporation recently asked me to help screen applications for a Safety Officer opening, I read through stacks and stacks of resumes. The one resume which jumped out at me belonged to an applicant who, under work experience, had written, “created a culture of safety.” Yes! That’s what the corporation was looking for.
When you have a position to fill, read resumes not just for the facts they contain but for their tone. You may also take advantage of social media to assess each applicant’s “personal brand” (how he presents himself online). Is he a good fit for your organization’s culture?
Next, use new employee orientations to emphasize your organization’s culture and its code of ethics. Last, but far from least, encourage management to live up to and model that code. Refer to it in your organization’s newsletters or on your intranet. When someone, anyone, in the organization falls short of The Code, they should be reminded of what the organization stands for and the behavioral expectations which go with it.
It seems The Buck Stops Here has gone from a clever sign that President Harry Truman once kept on his desk to a sometimes overused cliché to, regrettably, a thing of the past. We saw this when the Democrats attempted to place the blame for the Benghazi attack on the shoulders of then Secretary of State Hillary Clinton. Of course, Benghazi was not so much a breach of ethics, as it was a breach of competence. Either way, it should never have happened. Maybe Governor Christie, like President Obama, didn’t know exactly what was going on with the George Washington Bridge traffic jam until it was too late. Neither Governor Christie nor President Obama can undo what has been done, but they can take full responsibility for it. President Truman would have done no less. Or so his sign said.
Going forward, all executives (corporate, non-profit, and government alike) would do well to draw on the ethical expertise of their Human Resources Directors, not only to guide them through the often choppy, gray waters of business and politics, but to establish and nurture a culture of ethics among their staffs.
In the meantime, sit back and enjoy the show. Jersey Boys is in for a long run.